In the search results, you'll see both a Social Media Marketing skill and Paid Social Media Advertising skill. Next, type “social media marketing” in the search box. Scroll down to the Who Is Your Target Audience? section and choose Job Experience > Member Skills. For this example, let's say you're targeting an audience of social media marketers who might want to attend Social Media Marketing World. Once you select your ad account and campaign group, click on Create Campaign.įor the LinkedIn campaign objective, let's go with Website Visits because that's what you'll use most of the time with text ads. To create a LinkedIn text ad, go to your LinkedIn Ads dashboard at /campaignmanager. #1: Set Up Your LinkedIn Campaign and Targeting And they have really low engagement rates so it's a low-risk way to get into LinkedIn ads. Because the cost is low (their floor is the lowest of all LinkedIn ads), you can pay as low as $2 per click. If you've been curious about LinkedIn ads but are scared off by the cost, I recommend trying text ads. Then in 2013, LinkedIn came out with sponsored content ads, and because of that, text ads took a backseat and became a lot less sexy. The one thing that set text ads apart from Google ads (which were popular at the time) was a 50 x 50 pixel image. LinkedIn let you use up to 25 characters in a headline and 75 characters for a description. These ads were unassuming and definitely looked like ads. Originally, when LinkedIn ads came out at the end of 2007, there was only one ad format: text ads.

Linked in ads cost